ADIDAS AT A GLANCE
Employing more than 60,000 people in over 160 countries, we produce more than 850 million product units every year and generate sales of € 19 billion (all figures relate to 2016). These numbers alone can easily suggest that adidas is quite a complex organisation. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go.
No other brand has a more distinguished history and stronger connection with sport than adidas. It is our mission to be the best sports brand in the world. Everything we do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams and events.
ADIDAS SPORT PERFORMANCE
adidas Sport Performance is mainly targeting competitive sports. The division’s focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all adidas Sport Performance products. To underline our credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that we don’t produce products for. adidas is everywhere where the best meet the best, such as the FIFA World Cup™ or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler.